Case Study
An after-dark identity with one signature glow — so every weekend looks like the same unforgettable night.
Project Overview
Orange Lounge runs a full calendar — DJs, theme nights, section reservations. The energy in the room was unmistakable. The promotion wasn’t.
The project: build one after-dark identity strong enough to carry every event, and a flyer system fast enough to keep up with a weekly calendar.
The Challenge
Each event got a different flyer in a different style from a different source. Followers couldn’t recognize the lounge in their own feed, and promo often landed last-minute because everything started from zero.
A new style every Friday. No signature, no recognition, no head start.
One amber-glow system with swappable dates, artists, and offers — recognizable at a scroll, ready in minutes.
The Solution
We gave the lounge a signature: an amber-glow wordmark on midnight, with honey and deep plum in support. Bold enough for a marquee, disciplined enough to repeat.
Around it, a weekly event flyer system — locked layout, swappable lineup — plus story and reel templates cut for the way nightlife actually promotes: fast, vertical, and loud in the right places.
Logo System
Color Palette
The room before the lights hit — base of every flyer.
The signature — headlines, dates, and the wordmark itself.
Second shine — highlights, VIP touches, and accents.
After-hours depth — gradients and section backdrops.
Typography
The night has a dress code.
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Lineups, dates, and details stack clean and tight — readable at a glance, even mid-scroll.
a b c d e f g h i j k l m n o p q r s t u v w x y z 0 1 2 3 4 5 6 7 8 9
Brand Voice
Speaks like the headliner, not the opener.
Every caption is an invitation you feel.
Confident, a little mysterious, always dressed for it.
“The night has a dress code.”Brand voice in action
Gallery
Final Result
Every event ships in the same signature system — instantly recognizable, faster to produce, and consistent from the flyer to the story to the door.